Over the last couple of days more and more predictions as to when the Solo: A Star Wars Story teaser would hit have been spread around. And all of them (January 24th, 26th, and February 8th) are likely wrong. I heard last Monday that it would show up during football, but not specifically what game it was. Tonight a big clue has popped up to hint that it will indeed be arriving on the biggest football Sunday.
A user on the StarWarsLeaks subreddit found an officially licensed Super Bowl LII pin that features R2D2 on it, and had this to say about it:
“This was being sold at the official Super Bowl store at Mall of America. It was the only thing incorporating the ip of another entity.”
The comment about it being the only thing that incorporates a license other than the NFL is a big flag there. If Disney ends up being one of the key sponsors of the big game in two weeks, it’s very plausible that the NFL would capitalize on that with licensed merchandise like the pin above.
But don’t expect to see the full teaser during the big game. With thirty second spots going for $5 million each, it’s way too expensive to run a full trailer. What’s likely to happen is similar to what went on with Pirates 5 last year. They’ll buy a thirty second spot for the movie during the game and then post the full teaser online after that. It gives them double the marketing exposure, both during the game and then the “extended version” later.
So right now if I were betting on a day that the teaser will arrive, it’d be Super Bowl Sunday. It’s the day that makes the most sense and it fits with what I heard about the teaser arriving during football…
Now that we have the final trailer for Star Wars Rebels, it sounds like we’re about to get the first teaser for Solo: A Star Wars Story.
Entertainment Weekly’s Anthony Breznican told a follower on Twitter yesterday that we’ll not have to wait much longer for it:
How would he know? Well, this ties in to something I posted the other day. Entertainment Weekly is one of many additional companies that are part of the overall promotional push for Solo. They have exclusive images from the movie that they’re going to publish either right before or right after the teaser release (most likely, after). There are also many other companies involved with this, and for some of those the deadline they have given to people connected with the projects is actually well before the Super Bowl.
And for the record I never posted a specific date for the trailer release, unless it’s 100% confirmed it’s dumb to do that. I just posted that I was told it would be on A Sunday, not a specific one and I was sure to not say any specific one. But that didn’t stop people from lying to say that I did. It’s just sad that a certain Star Wars blog is so obsessively trying to debunk people that they’ll make up lies about what people say just to do it…
Yesterday Warner Brothers officially announced the Blu-Ray release of Justice League, and as expected the internet is crying in their cereal about there not being an extended cut or even multiple deleted scenes on the disc. The disc will have 11 featurettes on it, and one of those is titled “The Return of Superman“. This will include some additional footage of Superman’s return in the movie, but that’s all you’ll get in terms of a bonus scene (and it’s what Wal-Mart is promoting as the “bonus scene” on their packaging). This is the full list of features on the disc:
- Road to Justice
- Heart of Justice
- Technology of the Justice League
- Justice League: The New Heroes
- The Return of Superman (this one includes the bonus scene)
- Steppenwolf the Conqueror
- Scene Studies: Revisiting the Amazons
- Scene Studies: Wonder Woman’s Rescue
- Scene Studies: Heroes Park
- Scene Studies: The Tunnel Battle, and Suit Up: The Look of the League
But why is there not more footage or even an extended cut? Well the extended cut is easy to explain because the movie didn’t come close to breaking even in theaters and WB wasn’t going to spend one more penny outside of what was already budgeted for a basic Blu-Ray release (that’s why they’ll never spend the millions for a Snyder Cut, sorry). As for the deleted scenes, you can thank people leaking those on the internet for ruining the fun for everyone.
Back during the madness following the theatrical release, a VFX artist did an AmA on Reddit where he told the internet the truth of there not being a Snyder Cut and explained that they were working to finish the visual effects but thanks to the leaks Warner didn’t want to finish them:
“I said in my original post that the Barry saving Iris scene was being finished for home release, but potentially removing Clemons and replacing her with a random digital woman incase they wanted to re-cast her in flashpoint. But now that Ascendant leaked the unfinished scene online, I don’t know if it’ll be finished.”
And now we know that none of those deleted scenes that were finished and ready for the Blu-Ray were included because someone wanted internet fame by leaking them…
We’re facing the imminent release of the first teaser trailer for Solo: A Star Wars Story, and there is some confusion out there as to when exactly it’ll drop and on what day. There’s also a lot of crazy speculation that isn’t backed up with anything other than emotion, so lets take a look at the most logical days.
As I said on Monday, the trailer is going to drop on a Sunday. That’s because it’s going to be released during football, but just because it’s football that doesn’t immediately mean it’s coming during the big game on February 4th.
There are three Sundays for the NFL left this year:
- January 21st – AFC/NFC Championship: This coming Sunday has a lot going for it. The NFC Championship between the Vikings and Eagles is going to be the most-watched game of the weekend, and it’s going to be on during prime time viewing. That’s the perfect time to drop a trailer during halftime. It’s also much cheaper for Disney to buy an ad on Fox during the NFC Championship than during the Super Bowl.
- January 28th – The Pro Bowl: No one cares about this game. No one watches it. Even though it’s going to be on ESPN and Disney owns the network, putting trailer on a game most people will be ignoring isn’t the smartest move.
- February 4th – Super Bowl LII: Aside from the fact that no Star Wars movie has ever run an ad during the Super Bowl (and every Star Wars movie before 2015 came out the same weekend as Solo), there are people hoping for this. But there are a lot of things going against it. The first is the ad cost, and to buy an ad on NBC during the big game will cost more than $5 million for thirty seconds. The second is word floating around that they want it out before the end of January, which would rule out the big game. And the last thing is some promo-related stuff that’s going on behind the scenes that would point to some kind of big Solo marketing push happening in the weeks before the game. It could always happen during this game, but I wouldn’t be shocked if it’s well before it.
As for when we’ll learn of the trailer, well the Star Wars Show is a possibility but I wouldn’t bank on it. For The Last Jedi trailer that aired during Monday Night Football, they didn’t announce it until the Sunday before the game. So with Solo, I would expect the same and not get hyped up for the Star Wars Show and expect a Saturday announcement. That way if they do use the Star Wars Show to do so, it’d be a nice surprise instead of disappointment and anger…
This morning Disney released their official 2018 press kit, which basically is announcing their slate of movies for the coming year…complete with their official release dates. As part of these press kits they include pictures and a plot synopsis for the movies. While they didn’t include any pictures for Solo (likely due to Entertainment Weekly having an exclusive reveal coming up), they did include a synopsis that confirms the movie is not being delayed until December:
Board the Millennium Falcon and journey to a galaxy far, far away in Solo: A Star Wars Story, an all-new adventure with the most beloved scoundrel in the galaxy. Through a series of daring escapades deep within a dark and dangerous criminal underwolrd, Han Solo meets his mighty future copilot Chewbacca and encounters the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga’s most unlikely heroes.
Solo: A Star Wars Story releases in U.S. theaters on May 25, 2018.
The release of their 2018 press kit also means that the first look at Solo is coming very, very soon…
As we wait the imminent release of the first teaser trailer for Solo: A Star Wars Story, the Internet is still preaching a bogus hope that the movie will be delayed until December…when all of the evidence points out that it’s far too late for that to happen.
I’ve written before why Disney wants Solo to release in May and while that article is a little old the core of it remains true. Disney has wanted Star Wars in May since they bought Lucasfilm in 2012.
Before JJ Abrams needed more time to remake A New Hope, Star Wars: The Force Awakens was internally scheduled for May 21, 2015. When they delayed the movie, Disney put Brad Bird’s Tomorrowland in the open release date. Likewise Star Wars: The Last Jedi was originally set for May 24, 2017 (one day before the actual 40th anniversary of Star Wars). When Rian Johnson needed more time for a script issue, Disney delayed the movie and moved Pirates of the Caribbean: Dead Men Tell No Tales from its July date to the open May release. And of course Episode IX was also originally set for May 26, 2019 before JJ Abrams came on board.
Still, some of the people pushing their desperate conspiracy theory of a Solo delay point to Fox’s New Mutants as an example of a movie that can be delayed very late, but the two situations are completely different. The biggest things Solo has going for it that prove it’s too late to delay are things that Fox didn’t have to worry about with New Mutants:
- Merchandise: This is one of the biggest reasons for Disney to release a Star Wars movie as the money Consumer Products makes off the toys and tie-in merchandise is phenomenal. The LEGO sets, Hasbro action figures, assorted merchandise, and tie-in books are all coming out in April/May. There are way too many “stakeholders” involved with the release in May to delay it and leave merchandise on shelves for the rest of the year with no movie in theaters.
- Promotional Tie-Ins: As with the merchandise there are always additional promotional tie-ins with a Star Wars movie, and once again these are all set in motion for May of this year. And just like with the toys and books, there are many companies involved with this and they’ll be burned by moving the movie to December when their promos are set to happen in May.
- Deadpool 2: The same day Fox delayed New Mutants, they also pushed up Deadpool 2 by two weeks so it’ll release before Solo. The reasoning for this was specifically stated to be that Fox wanted to avoid the second weekend of Star Wars (which December proved to still be strong). Fox knows that Star Wars isn’t moving, so they moved Deadpool to release before it in an attempt to salvage what could’ve been a disaster.
- Disney’s Release Schedule: One thing some Star Wars fans don’t understand is that Disney doesn’t revolve around Star Wars. It’s just one cog in their larger release schedule and part of a bigger plan for their overall yearly box office. I wrote before how it fits into their summer schedule (yes, even with Avengers), but Disney also doesn’t want the movie anywhere near December of 2018 where they’ll have both Wreck it Ralph 2 and Mary Poppins Returns in theaters. Releasing Star Wars two days before Mary Poppins isn’t in Disney’s best interest where three weeks after Avengers and a month before Incredibles 2 makes them more money. Because despite what people like to think, Star Wars are kids movies and Disney doesn’t want two movies with similar audiences releasing days apart.
And of course, they already have the Solo: A Star Wars Story teaser posters hanging in theaters with the May 25th date. But until that teaser trailer is officially announced (very, very soon), you’re going to continue to see people trying to convince you the movie is being delayed to December. You’ll probably still have people claiming that when they’re sitting in the theater on May 25th and watching the movie…
Over the last couple of weeks the Internet has gone into trailer Nostradamus mode trying to predict when the first teaser for Solo: A Star Wars Story will be released. While some thought we’d see it at the release of The Last Jedi, others have come up with completely bogus predictions of during a college football game, one of the NFL Wild Card games, or even Good Morning America. Since you’re not watching the trailer right now, all of those predictions are wrong.
The latest wrong prediction is being spread by British tabloids claiming it’ll be on Good Morning America today. Obviously it wasn’t. So people are now adjusting their predictions to claim it’ll be on GMA this Thursday. Or this Friday. Both of those are wrong, as is the prediction of Lucasfilm using GMA to premiere it like they did Rogue One.
This year Solo is starting its promotion at a time when there are bigger outlets than GMA to release it on. Rogue One’s first trailer was in April, and there was no Star Wars Celebration that year until July. In the first two months of the year, there are much bigger places to premiere the first teaser for Solo. And I’ve been able to confirm this morning that it won’t be showing up on Good Morning America this year.
While I can’t tell you the exact place to watch it just yet, I can tell you what day of the week it’ll be on.
The Solo: A Star Wars trailer is going to debut on a Sunday. You can figure out the rest, most likely…
Earlier today Fox delayed the release of The New Mutants from April of 2018 until February of 2019, nearly a year delay for a movie that was nearly released. Trailers are in theaters for the movie already, and it’s basically finished. In fact the movie tested on the Fox lot in LA just last month. The results of that test screening are what likely resulted in this ten month delay…
People familiar with the test screening said it tested well, but not great. And today many of the Hollywood trades are reporting that the upcoming reshoots are to add more horror to the film in the light of successes of movies such as “It”. That’s not entirely true.
Tonight I was able to speak with someone with direct knowledge of the post-production of the movie and the reshoots are not to make it scarier. While audiences responded “okay” to the recent tests, one person involved with the X-Men movie franchise is completely not happy with the movie at all, and the reshoots are meant to lighten the tone of what is said to be a “very very dark (tonally)” movie.
It almost sounds as if this person is a little gun shy of a hard “horror” X-Men movie, which is a huge departure from the core franchise, and is afraid they would have another Fantastic Four (2005) on their hands if audiences reject the dark tone, but that’s just speculation on my part.
That’s not to say the trades are completely wrong. The “It” comparison is actually a very good one in this case. If you look at that movie, it was scary but the overall done wasn’t depressingly dark. People didn’t leave the movie wanting to slit their wrists, instead they wanted to see Part 2. “It”‘s tone was very similar to that of Stranger Things, which itself is inspired by the Stephen King story, and that is probably a good place to look to see where lightening the tone of New Mutants will take the film. It has scares, but isn’t depressingly dark. It sounds like that’s the goal with these reshoots. So those Justice League comparisons absolutely do not apply here.
Last September it was revealed that the commonly used “DCEU” abbreviation for the DC movies wasn’t even official. It was actually just invented by a writer in an Entertainment Weekly piece.
Today on Twitter DC’s Geoff Johns congratulated his new partner in leading the DC films to the big screen, and used “DCU” to describe the cinematic universe:
Him using “DCU” instead of “DCEU” may signify that DC has settled in on an official abbreviation for their movie universe.
Lots of sites are reporting today that iTunes revealed the Justice League digital release as January 30th. It looks like that date is actually wrong and the movie will be out a week earlier.
The movie has appeared in the iTunes store’s pre-order section and it shows January 23rd as the date:
That means it’s just over two months from the theatrical release to the digital release.